Kader FC announce new club badge

Over the past few seasons, Kader FC alongside partners including the North Riding FA and the Football Foundation, have invested heavily in the Club facilities. This has enabled us to purchase equipment to improve our grass pitches and open a state-of-the art 3G pitch. As part of this development ,the club is pleased to announce a new club badge which reflects the club’s strong community roots which underpin it aim to provide equal opportunities for young people to develop as football players and people.

Created by the team at better brand agency, a Middlesbrough based Brand Agency, the team took the existing club badge featuring an oak tree and evolved this into a modern minimalist design. Mark Easby, MD at better. said, “We’re very proud to be part of the Kader team and support the club with their recent brand development project. It was clear from our early discussions that Kader is much more than just a football club, it’s an important community institute. Not only is this a really exciting project for the creative team to get their teeth into, it’s a project that is going to deliver real life impact right in our own back yard.”

Old and new badges (better.)

Old and new badges (better.)

In their blog post about the design brief, the team discuss how they took the original oak tree design alongside simple hexagonal shapes take from a football and combined them to create the final design.

(better. brand agency)

(better. brand agency)

The club will use this design on all strips and also around the club grounds and it will form part of our strong online presence.

James Nevison